Beyond the Hype: 5 Underrated Luxury Watches That Make Great First Buys (Alternatives to Tudor & Rolex)

Beyond the Hype: 5 Underrated Luxury Watches That Make Great First Buys (Alternatives to Tudor & Rolex)

In today's dynamic luxury watch market, the spotlight often shines brightest on a select few, leading to rising costs and longer waitlists for popular models from brands like Tudor and Rolex. But what if you're looking for a first luxury watch that offers exceptional quality, rich heritage, and unique appeal without the immediate price premium or the chase?

At Swiss Connection Watches, we believe true horological passion lies in discovering timepieces that resonate with your personal style and offer outstanding value. This article explores five underrated luxury watches that make compelling alternatives to the usual suspects, each bringing something distinct to the table.

Derek S
Omega’s Two Greatest Speedmasters Today – A Side-by-Side Collector’s Guide

Omega’s Two Greatest Speedmasters Today – A Side-by-Side Collector’s Guide

The Omega Speedmaster has long been one of the most iconic watches in horology—earning its place on the moon, and on the wrists of collectors worldwide. But in 2025, two modern references stand out for their craftsmanship, heritage, and collector appeal:

  • The Speedmaster Professional Moonwatch White

  • The Speedmaster “Ed White” Caliber 321

If you’re considering one of these exceptional pieces, this guide breaks down how they compare—and which is right for your wrist and collection.

Derek S