Our Journal

Few watches can trace their lineage back to the very birth of the wristwatch. The Cartier Santos, with its distinctive square bezel and exposed screws, is one such icon. It was designed in 1904 for Louis Cartier's friend, the pioneering Brazilian aviator Alberto Santos-Dumont, who needed to check the time during flight without fumbling for a pocket watch.

Today, the Santos line is more diversified than ever, appealing to both purists and modern watch lovers. This leads us to a fascinating comparison: the historically faithful Santos Dumont Large Model (WSSA0085) versus the robust, daily-wearable Santos de Cartier Medium Model (WSSA0029). Do these two giants stack up as rivals, or do they play perfectly complementary roles in the contemporary collection?

In today's dynamic luxury watch market, the spotlight often shines brightest on a select few, leading to rising costs and longer waitlists for popular models from brands like Tudor and Rolex. But what if you're looking for a first luxury watch that offers exceptional quality, rich heritage, and unique appeal without the immediate price premium or the chase?

At Swiss Connection Watches, we believe true horological passion lies in discovering timepieces that resonate with your personal style and offer outstanding value. This article explores five underrated luxury watches that make compelling alternatives to the usual suspects, each bringing something distinct to the table.