About Us

Our story began in Kuala Lumpur in 2012, not as a large enterprise, but from the shared passion of a few watch collectors. We saw a need for something different in the local market: a trusted, personal space where enthusiasts could buy, sell, and trade with confidence—a service that we, as collectors, felt was missing.


Our founding principle was simple: the journey of acquiring a fine timepiece should be built on trust, deep expertise, and a shared appreciation for the art of watchmaking. For over a decade, we have held true to that vision.

We are collectors first. This philosophy shapes our entire collection. Every watch, whether brand new or pre-owned, is hand-selected and meticulously vetted as if it were for our own personal collection. This is our key difference: an unparalleled commitment to provenance. Many of our pre-owned timepieces were originally sold new by us and have returned from the clients we serve. This creates an documented chain of custody, giving you complete confidence in the watch’s history and condition.

Our integrity has earned us the trust of a global community. While our boutique at Menara Hap Seng is the heart of our operations, our reputation extends worldwide. We are proud to be a highly-rated seller on international platforms like Chrono24 and to have built a loyal following on social media. From Kuala Lumpur, we seamlessly serve clients across Malaysia, Australia, Europe, and the United States, with every timepiece delivered swiftly and securely via insured FedEx Priority or DHL Express.



Your journey in horology is personal, and we are here to be your trusted partner at every stage. Whether you are acquiring your first Swiss masterpiece, selling a treasured piece, or trading towards your grail, we are committed to making the experience transparent, confident, and enjoyable.

Welcome to Swiss Connection.



Why Choose Swiss Connection? TLDR Version

  • A Collector's Curation We do the homework for you. Our collection features only the most in-demand and historically significant Swiss timepieces, curated with an expert’s eye for quality and value.

  • Unrivaled Provenance Many of our pre-owned watches are sourced directly from our own clients, creating an unbroken ownership history. You get unparalleled peace of mind knowing your watch's story.

  • Proven Trust & Transparency Our reputation is our foundation. We are a highly-rated, trusted seller with a global client base, recognized on platforms like Chrono24 and by our active community.

  • Global Service, Kuala Lumpur Heart From our flagship boutique at Menara Hap Seng, we offer a world-class experience. We provide fast, fully insured international shipping via FedEx and DHL, bringing our collection to your doorstep, wherever you are.

  • Your Complete Horological Partner We support your entire collecting journey. Beyond sales, we are your trusted partner for buying, selling, or trading your timepieces, always ensuring fair value and a seamless process.