Rolex Datejust 31mm Pink Roman Jubilee 278274

Overview 

Roman numerals on a Datejust are not a recent addition — they trace back to the earliest iterations of the reference and sit at the core of what defined the Datejust as a legible dress watch. The 278274 in pink with Roman numerals occupies a specific position in the current Datejust 31 lineup: it is the configuration that leans most directly into the reference's classical design language, where other variants in the same size pursue decorative luxury through diamond markers or MOP dials. The white gold fluted bezel on Oystersteel gives it material substance without the two-tone presentation of the Rolesor configurations.

The case is Oystersteel, 31mm, with a fluted bezel in 18k white gold. The white gold construction concentrates material weight at the dial surround without extending precious metal to the case or bracelet — the same compositional logic as the 279174, scaled to the 31mm proportions. The Jubilee bracelet is Oystersteel, five-piece links, with the Crownclasp.

The dial is pink — not the assertive saturation of the candy pink OP variants, but a softer, warmer register that the Roman numerals ground rather than intensify. Applied Roman numeral hour markers provide rhythm and scale on a 31mm surface where baton indices would read smaller and more anonymous. The Cyclops lens magnifies the date at 3 o'clock. This is the Datejust at its most legible: Roman numerals on a plain dial field let the watch read as a dress piece first, a complication second.

Within the Datejust 31 lineup, the 278274 sits as the white gold bezel Oystersteel configuration — distinct from the 278273 in yellow gold Rolesor by case construction, and from the 279174 Lady-Datejust 28mm by size and dial character. We are currently seeing white gold bezel Datejust 31 examples as the strongest demand. Brand new, unworn, complete with original box and papers dated May 2026, at RM51,000.

Specifications

 Condition

Brand New, Unworn Condition, Complete Original Set with Box and Papers dated May 2026.

Warranty

5 year original manufacturer warranty.

Further Insight from Our Specialist Team

Read our Full Review here : Rolex Oyster Perpetual vs Datejust : The Foundation vs The Icon

Watch our Video Review Here :