Rolex Datejust 31mm Blue Roman Jubilee 278274

RM47,500.00 MYR
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Overview 

The Rolex Datejust 31 reference 278274 is a definitive expression of the "White Rolesor" aesthetic—a sophisticated marriage of high-performance Oystersteel and radiant 18k white gold. While the Datejust has been the cornerstone of horological elegance since 1945, this 31mm iteration offers a contemporary "mid-size" presence that feels substantial yet inherently graceful. Introduced in 2020 as part of the latest generation of the Datejust 31, the 278274 represents a perfect balance of heritage design and cutting-edge mechanical refinement.

The centerpiece of this configuration is the Bright Blue sunray dial. The finish creates a captivating play of light, transitioning from a vibrant electric blue to a deep navy as the wrist moves. Adorning the dial are applied 18k white gold Roman numerals, which lend the watch a traditional, "stately" character that feels more formal than standard index markers. Framing this display is the iconic fluted bezel in 18k white gold; a signature Rolex design element that serves as a brilliant light-catcher, ensuring the watch is instantly recognizable.

The watch is presented on the legendary Jubilee bracelet, the supple five-piece link design famously created for the Datejust’s debut. Renowned for its exceptional comfort and fluid, jewelry-like drape, the Jubilee enhances the watch’s refined silhouette. It is secured by the concealed folding Crownclasp, a premium feature on the 31mm models that allows the intricate link pattern to wrap seamlessly around the wrist without a visible break in the steel.

Under the hood, the 278274 is powered by the in-house Calibre 2236, a self-winding movement featuring Rolex’s patented Syloxi hairspring in silicon. This movement is specifically engineered for high resistance to magnetic fields and shocks, offering an improved 55-hour power reserve over previous generations. Certified as a Superlative Chronometer, it guarantees an accuracy of -2/+2 seconds per day. With its 100-meter water resistance and scratch-resistant sapphire crystal, this Blue Roman Datejust 31 is a versatile, life-proof investment that perfectly balances cherished tradition with modern innovation.

Specifications

 Brand :
 Rolex
 Model Name :
 Datejust 31
 Reference :
 278274
 Material
 Steel (White Gold with Fluted Bezel)
 Movement :  Rolex Calibre 2236, 55 hours Power Reserve, Automatic
 Case Diameter :
 31mm
 Bracelet / Strap :  Steel
 Features :  100m depth rating, Blue luminescence on dial


Condition

Brand new, Unworn Condition, Complete Original Set with Box and Papers dated February 2026.

Warranty

5 year original manufacturer warranty.

Further Insight from Our Specialist Team

Read our Full Review here :
Rolex Datejust in 2025: Why 31mm and 36mm Are Redefining the Perfect Fit 

Watch our Video Review Here :