{"product_id":"rolex-datejust-31mm-dark-grey-roman-on-oyster-278240-sc0326","title":"Rolex Datejust 31mm Dark Grey Roman on Oyster 278240","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eOverview \u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe smooth bezel, Oyster bracelet, and absence of precious metal in the construction define the \u003cstrong\u003e278240\u003c\/strong\u003e as the Datejust 31 at its most deliberately pared back. Most buyers approaching the Datejust 31 consider the Jubilee bracelet and fluted or diamond bezel configurations first; the all-Oystersteel Oyster variant occupies the opposite end of that range — and the dark grey Roman dial reinforces rather than softens that character.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe case is Oystersteel, 31mm, with a smooth domed bezel — no fluting, no insert, no precious metal at the dial edge. The Oyster bracelet carries the same logic: wider links, a more substantial presence on the wrist than the Jubilee's five-piece construction, and a character that sits closer to the sport collection than the dress register the Jubilee suggests.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe dial is dark grey with applied Roman numeral hour markers — an unusual combination at this size, where most 31mm Datejust configurations run warm (pink, cream, champagne) or decorative (MOP, diamond). Grey grounds the Roman numerals without the warmth lighter dial colours introduce, referencing classical Datejust design vocabulary in a cooler register. The Cyclops lens magnifies the date at 3 o'clock. The overall impression is restrained and deliberate — the collector-facing end of what the Datejust 31 can be.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eThe 278240 is the most accessible configuration in the current Datejust 31 lineup — all Oystersteel, no precious metal, Oyster bracelet. Against the 278274 in white gold bezel and Jubilee above RM46,000 — the closest reference sharing the Roman numeral dial — the 278240 delivers the same dial character at a lot less, with bezel and bracelet construction accounting for the gap. We are currently seeing all-steel Datejust 31 examples trade near retail, which makes a brand-new complete-set piece the straightforward acquisition it appears. Brand new, unworn, complete with original box and papers dated March 2026, at RM36,500.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e \u003cstrong\u003eBrand :\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cem\u003e Rolex\u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e Model Name\u003c\/strong\u003e\u003cspan\u003e :\u003c\/span\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n \u003cem\u003eDatejust 31mm\u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e Reference\u003cspan\u003e :\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n 2\u003cem\u003e78240\u003c\/em\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e Material\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cem\u003e Steel \u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\n\u003cstrong style=\"font-weight: bold;\"\u003e \u003c\/strong\u003e\u003cstrong\u003eMovement\u003cspan\u003e :\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e \u003cem\u003eRolex Calibre 2236, 55 hours Power Reserve,\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cstrong style=\"font-weight: bold;\"\u003e\u003cstrong\u003e Case Diameter\u003c\/strong\u003e\u003cspan\u003e :\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003cem\u003e 31mm \u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\u003cstrong style=\"font-weight: bold;\"\u003e\u003cstrong\u003eBracelet \/ Strap\u003cspan\u003e :\u003c\/span\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e\n\u003cp\u003e \u003cem\u003eSteel\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"width: 27.2727%;\"\u003e\u003cstrong style=\"font-weight: bold;\"\u003e\u003cstrong style=\"font-weight: bold;\"\u003e\u003cstrong\u003e \u003c\/strong\u003eFeatures :\u003c\/strong\u003e\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"width: 70.1299%;\"\u003e \u003cem\u003e100m depth rating\u003c\/em\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003eCondition\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBrand new, Unworn Condition, Complete Original Set with Box and Papers dated March 2026.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eWarranty\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e5 year original manufacturer warranty.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFurther Insight from Our Specialist Team\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eRead our Full Review here :\u003cspan\u003e \u003ca href=\"https:\/\/swisswatch.com.my\/blogs\/news\/rolex-oyster-perpetual-vs-datejust-the-foundation-vs-the-icon\"\u003e\u003cstrong\u003eRolex Oyster Perpetual vs Datejust : The Foundation vs The Icon\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003eWatch our Video Review Here :\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv style=\"position: relative; width: 100%; padding-top: 56.25%; border-radius: 0.75rem; overflow: hidden; box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/j-BepU6MVNM?si=frAue53puktI55IX\" title=\"YouTube video player\" loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":45064476459123,"sku":null,"price":36500.0,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0162\/6927\/9296\/products\/278240_acf9f0c4-e786-4663-91cf-448ece61aed0.png?v=1675324602","url":"https:\/\/swisswatch.com.my\/products\/rolex-datejust-31mm-dark-grey-roman-on-oyster-278240-sc0326","provider":"Swiss Connection Watches ","version":"1.0","type":"link"}