Rolex Datejust 31mm Azzurro Blue Floral Motif Jubilee 278274

Overview 

The Rolex Datejust 31mm reference 278274 stands as a testament to Rolex’s enduring legacy, perfectly blending iconic design with a unique and artistic flair. Since its revolutionary debut in 1945, the Datejust has consistently defined timeless elegance and innovative functionality. This 31mm iteration, a current-production model, captivates with an especially distinctive aesthetic, showcasing Rolex's mastery of both watchmaking and visual artistry.

This particular Datejust 31 captivates with its exquisite White Rolesor construction—a harmonious combination of robust Oystersteel and the brilliant gleam of 18k white gold. The watch is crowned by the signature 18k white gold fluted bezel, which brilliantly catches and refracts light from every angle, complementing the monochromatic tones of the case and bracelet. The dial is its most distinctive and sought-after feature: a mesmerizing Azzurro Blue Floral Motif. This intricate pattern, with its delicate flowers of varying sizes, gives the dial a multi-layered texture and a three-dimensional depth, offering a touch of natural beauty. The dial is further adorned with 24 brilliant-cut diamonds, which are meticulously set to enhance the motif's delicate artistry and luxurious sparkle. The iconic Cyclops lens magnifies the date window at 3 o'clock, ensuring clear legibility.

The watch is presented on a stunning Jubilee bracelet crafted from Oystersteel, renowned for its intricate five-piece links that provide exceptional comfort and a refined drape on the wrist. This classic combination of the fluted bezel and Jubilee bracelet exudes an air of sophisticated luxury, ensuring the watch is equally suited for formal events and discerning daily wear.

Powering this exquisite timepiece is a new-generation Rolex in-house automatic movement, the Calibre 2236, boasting an improved 55-hour power reserve. This mechanism ensures superior precision, durability, and reliability, all certified as a Superlative Chronometer. With a robust 100-meter water resistance, the Datejust 31 is more than just a refined dress watch; it's a dependable and robust everyday companion, perfectly balancing cherished tradition with modern innovation and timeless elegance.

Specifications

Condition

Brand new, Unworn Condition, Complete Original Set with Box and Papers dated August 2025.

Warranty

5 year original manufacturer warranty.